Communication is a process to build understanding between people. In the context of business and organization, communication is given importance in order to minimize any conflict and misunderstanding which are likely to happen. Organization is a system of individuals that have a hierarchy and job divisions who are working together in order to achieve desired goals. The lifeline of any business and organization is not separated from an effective communication. Effective communication depends on the ability of organization to respond and anticipate changes of external environment according to internal development of that organization. This research will show why this effective communication is important, and why failure to do so will cost the organization itself. Furthermore, it will discuss the communication from Islamic perspective and give overall conclusion.
Organization as a system of individuals consist of human beings. Man and woman in their lives have to communicate or in other words they need other people to have interaction. “The word society in English comes from socius which means friend. Or in Indonesian masyarakat (society), it comes from shirk in Arabic which means to associate or interact” (Soelaeman, 1989). Thus, human beings in their nature are in need to communicate to each other in their organization or society. The people that claim communication is not so important or as a secondary issue is in fact rejecting the fact that humans naturally are in need of interaction.
In the context of organization, there is a leadership form which is important to sustain the organization itself that consist of leader and follower. It would be hard to imagine such a mess to have an organization without a leader and follower. If it is so, organization would be in a chaos that everybody would not care the whole organization need and goal, rather they would seek their own desire. So, there should be a hierarchy in organization that consist of leader or manager and his/her follower. Between two sides of leader and follower, there must be a two-way communication in order to achieve the desired goals. This communication happens as a process from individual’ will to pursue their own goals. Thus, a leader in general sense, or a manager in organizational sense has to manage this communication in order to run effectively the functions of an organization as a whole (planning, organizing, leading, and controlling). A failure to do so will cost the organization to be unsuccessful and in distracting conflict.
As we see, communication and organization are two things that cannot be separated. In life humans -as in their nature- will need to communicate. According to Brent D. Ruben communication is a process which human in his/her interaction inside the society or organization creates, sends, and uses information in order to coordinate his/her environment and other people (Muhammad, 2005). As the communication is important, organization itself is as important as well. The more complex the organization is, the more important the communication is in order to interact with one another, solve problem, or to create harmony relationship between the people. Likewise if we see in the perspective of organization as “a system of individual that interact each other in order to achieve a common goal” (Robbins, 1996), communication has an important role such as to create good relationship with the stake holders.
Organization is founded under the same vision, mission and goal that majority of people inside that group want to achieve. From this point, each element in the organization directly or indirectly has to keep and hold on what the principle and goals described in order to achieve its vision and mission. However, while the activities of organization is going on, often time conflict and distraction happen. It happens either internally in organization itself or externally with other organization. Conflicts sometimes happen with basic problem. Nevertheless, how the organization copes with that problem -even though it is simple-, it will determine the sustainability of that organization. The communication method that is taken is essential to retain the stability of the organization and to keep the members in harmony. As we mentioned, the more complex the organization is, the more complex the communication is. Complexity includes the flow of information, decision making and authority.
Communication in the organization fundamentally belongs to the internal people. However, if communication is not well-managed, communication may cross the limit and the border of organization and becomes leak to the public. The unwell-managed communication such as publication may become the consumption of the public, thus lead to many problem in the organization. Nevertheless, there may arise problem or conflict in the organization during communication process. “This conflict should not be avoided, rather it should be managed and faced. Because not all conflicts bring negative effect. Rather it can bring positive effect and increase the performance of the organization itself” (Ahmad, 2006). However, if not handled well, the conflict may escalate and further creates bigger problem. That’s why an organization should keep the communication in harmony and try to manage their conflict internally before leaking to the public. If the communication happens smoothly, the organization thus may succeeds and develops.
Last but not least, after looking the benefit and cost of good and effective communication in the organization, as a Muslims, let us resort our knowledge of communication on the Quran and Sunnah. As a way of life, Islam offers a complete and meaningful life that guides comprehensively our life. This guide includes how Islam refers to communication. Allah is the One who has taught human beings speech, “The most Gracious (Allah)! It is He who taught the Quran: He has created man: He has taught him speech” (Quran, 55:1-4). Allah himself taught human beings to effectively use communication. “In the Quran, it is recognized that often times Allah would repeat his messages so that people would understand and moreover Allah commands people to confirm the message in order to avoid misleading information” (Ahmad, 2006). “O you who have believed, if there comes to you a disobedient one with information, investigate, lest you harm a people out of ignorance and become, over what you have done, regretful” (Quran, 49:6).
In conclusion, an organization cannot be separated from communication. Organization consist of a leader and follower that continuously communicate and interact with each other as it is their nature. Furthermore, more importantly the communication happens in the hierarchy and must be well-managed in order to effectively run and handle conflicts that may arise so that it will be in harmony. Communication in the organization is so essential in order to keep good relationship such as with the stakeholders. Failure in the managing effective communication will create big risk such as the leak of information and cost such that the organization will not succeed. As a Muslim, Islam teaches the spirit to validate information in order to prevent misleading knowledge and to avoid regret later on. Furthermore, Islam teaches us to repeat the essence of a message so that people will understand and remember. An outlook from this research is that there will be a well-managed organization that keeps the harmony of its member and wisely faces rising conflicts. Moreover, there is expectation that there will be a firm and well-established organizations that seek to optimize benefit and prevent cost. Further research in the how to bring effective communication and how to smoothly manage communication in the organization will bring great knowledge and guidance to people and managers that are concerned with the organization and to be prospect of future leader.
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